Pepsi Zero Sugar Gingerbread X SHAQ

For the launch of Pepsi Zero Sugar Mini Gingerbread, we partnered with Shaq to bake up a playful, holiday-ready Baking Show spoof that brought big personality to the season. The campaign rolled out with a suite of content and imagery featuring Shaq front and center, serving up the new Gingerbread flavor in a way only he could — bold, festive, and impossible to miss.