Game Day, Refined.
For our 2025 Diageo NFL program, we tapped into the ritual fans know and love—then elevated it. New Drink Menu. Same Dress Code is built on the insight that game day at home doesn’t need to look different to feel more premium.
As fans settle in on the couch in their go-to hoodies, lucky jerseys, and broken-in sweats, we invite them to upgrade what’s in their glass. With Diageo spirits, they can craft bar-quality cocktails—elevated Old Fashioneds, bold Margaritas, or smooth Espresso Martinis—that bring a touch of sophistication to kickoff. The food spread? Still wings, dips, sliders, and chips. The vibe? Effortless. Comfortable. Unchanged.
To dial up the excitement, every qualifying purchase unlocks more than just a delicious cocktail. Consumers who purchase Diageo spirits can enter for a chance to win exclusive NFL gear—bringing the stadium energy straight into their living room. It’s a seamless extension of the idea: premium cocktails in hand, same cozy uniform, and now the opportunity to rep your team in official style.
